Business Ownership Academy | Create U NETWORK

Unit 1: You and Your Team:

An entrepreneurial mindset is essential

for running a successful startup. You must have a diverse team with different types of people as your business grows.

Unit 2: Validating Your Business Idea:

Every good business idea solves a problem. In order to answer the question, “what problem does your business solve? You must understand the “why” behind your business, understand your customer better and you must verify if your solution is even viable.

Unit 3: Messaging:

Marketing is all about the message. The message is a short summary of your business’ main values and what your company does.

Unit 4: Structuring and Protecting Your Business:

Your creative work is called intellectual property. Copyrights, patents, and trademarks help protect your intellectual property.

Unit 5: Operations:

Startup costs are necessary to get your business off the ground. To make a profit, your income should be more than your expenses.

Unit 6: Making Money:

Determine a good price for your product or service based on the 5 C’s of pricing: 1) cost; 2) competition; 3) customer; 4) company
objectives and; 5) channels of distribution.

Unit 7: Looking Toward Your Future:

Use a sales projection to help budget your business’ money and plan accordingly. Net profit is your profit after paying ALL your expenses.

Unit 8: Planning for the Future:

You must set big goals in order to grow your business. You might need some seed capital (startup funding) to launch and keep your
business operating until you break-even

OUR APPROACH

We specialize in teaching the ins-and-outs of business in a digestible way that our members can connect and relate too
We support a wide array of unconventional entrepreneurs, from solopreneurs, creatives, 9-5 employees, and techies.
Many of our members may not have had traditional business education but have proven that they have the keen business savvy and an ability to manage the roller-coaster ride of life while creating their business dream.

OUR TRAINING

We offer two 9-week Business Academy training sessions each year - one in the spring (March-May) and one in the fall (September - November). We meet 3 hours each Saturday morning (from 9am-12pm) in the New Song Worship and Arts Center at 1601 North Calhoun Street, Baltimore 21217
You will receive over 30 hours instruction covering the skills you need to meet the business goals that you set.
Our facilitators are experienced entrepreneurs and are knowledgeable about many aspects of the start-up journey. They enjoy sharing their perspectives and experience to help you make your business decisions.

Unit 9: Business Plans and Pitch Preparation:

Your business plan will help you create an effective strategy for growth and help you attract investors, and always be prepared

to give an “elevator pitch.”

Topic and Description of Create U Network Business Academy

Unit 1: You and Your Team:

An entrepreneurial mindset is essential for running a successful
startup. You must have a diverse team with different types of people as your business grows.

Unit 2: Validating Your Business Idea:

Every good business idea solves a problem. In order to answer the
question, “what problem does your business solve?" you must
understand the “why” behind your business, understand your
customer better, and verify if your solution is even viable.

Unit 3: Messaging:

Marketing is all about the message. The message is a short
summary of your business’s main values

and what your company does.

Unit 5: Operations:

Startup expenses are necessary to get your business off the ground.
To make a profit, your income should be more than your expenses.

Unit 4: Structuring and Protecting Your Business:

Your creative work is called intellectual property. Copyrights,
patents, and trademarks help protect your intellectual property.

Unit 6: Making Money:

Determine a good price for your product or service based on the five C’s of pricing: 1) cost; 2) competition; 3) customer;

4) company objectives; and 5) channels of distribution.

Unit 7: Looking Toward Your Future:

Use a sales projection to help budget your business’s money and
plan accordingly. Net profit is your profit

after paying ALL your expenses.

Unit 8: Planning for the Future:

You must set big goals in order to grow your business. You might
need some seed capital (startup funding) to launch and keep your
business operating until you break-even.

Unit 9: Business Plans and Pitch Preparation:

Your business plan will help you create an effective strategy for
growth and help you attract investors, and always be prepared

to give an “elevator pitch.”

THE COST

This class is designed for you! We want it to be accessible to everyone, so the registration fee is completely voluntary. Pay only what you believe the class is worth to you, what you can afford, and what will motivate you to attend every week. If you are a resident of Sandtown and the surrounding neighborhoods in the 21217 zip code, pay no more than $50; for others, pay no more than $200. However, thanks to generous donors, we want you to register - even if you cannot pay any amount. Please join us!

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